Социални мрежиSocial media

It has been long since social media is more than just a way to connect with friends. It has become an important aspect of our lives, bringing together people from different parts of the world.

Online behaviour can significantly impact a person’s career path. Although social media sites are more often used for personal purposes and communication, it is important to keep in mind that the information you share and the way you present yourself online can be accessible to potential employers, colleagues and clients.

Nowadays, employers often check job applicants’ social media profiles before hiring them, and the reasons for this can vary.

Professional reputation

Employers can check candidates’ profiles to get an idea of their professional reputation. They can see how candidates are presented online, their posts and comments related to the job and the industry.

For example, sharing information that is unethical, unprofessional or offensive can damage your professional image.

Social habits

Employers can use these channels to try to find out what a candidate’s personality is like outside of the workplace. More and more companies are looking to hire people whose personality traits match the company’s culture and values.

The information you share online can give employers insight into your work style and professional attitude. And that, in turn, can suggest whether you fit into the organizational culture.


Employers compare the information provided on the resume and during the interview with that found on social media. They look for consistency in what the candidate presents about themselves.

Inappropriate behaviour

Employers may look for indications of inappropriate or unethical behaviour on social media that could affect the job or the company’s reputation.

Skills and interests

Information from social media can provide an employer with a better understanding of an applicant’s skills, interests, and hobbies, which can be important in making a decision.

It’s important to remember that social media can be a powerful tool to build or hinder your career path. Therefore, be careful with what you share online and how you present yourself in the virtual world, especially if you think it may affect your career success.

Discover more useful tips at JobTiger.agency or by contacting us at hr@jobtiger.bg.